Wednesday, 18 July 2012


An Introduction to Type

Type Design
Since the first recordings of letterforms the concept of the typographic form has evolved into a seemingly endless variety of designs. Type design variations fall within specific categories.
Typeface
The basic category of type design is the typeface: the specific letterform design of an alphabet, including the serif shape, x-height, length of ascenders and descenders, variation of stroke weight, and any other characteristics that differentiate it from any other design. Each typeface is known by a name, such as Helvetica, Bodoni, and Times Roman, and there may be several interpretations of a typeface such as Century Schoolbook, New Century Schoolbook, and Century Oldstyle. The term typeface, as with much contemporary type terminology, originates with movable type, blocks of wood or metal containing a relief image of a character on one surface, called theface.

Typefaces are character sets based on distinct design characteristics.

Typestyle
A typeface usually includes several design variations called styles. The available number of typestyles, which varies among typefaces, is based on the following visual characteristics:

Standard type styles

Character angle. The fundamental typestyles are Roman, the standard vertical style, and italic, which is angled. Italic typestyles are cursive, unique letterform variations based on handwriting, or oblique, angled versions of the Roman style. Cursive italics are usually limited to serif designs.
Serif typefaces have true cursive italic styles with re-designed characters.Sans serif typefaces have oblique italic styles in which the Roman characters are angled

Character weight. Most typefaces contain bold and bold italic typestyles which are much heavier in stroke weight than the Roman. Many typefaces offer a broader range of weights in addition to Roman, including light and medium (or book) and in addition to bold, including semibold (or demibold), extrabold (or heavy), and black.

Extended styles based on weight

Character width. Some typefaces include typestyles with character widths which are narrower than roman, called condensed, and wider, called extended. These typestyles generally include accompanying weight variations.

Styles included in the Gill Sans family.

Font
A collection of all the characters of a typeface in one size and one style is called a font. This includes caps and lowercase, numerals, punctuation marks, and any special characters contained in the typeface, such as symbols or ligatures. The precise meaning of the term font is changing with the times. Originally, a font was a collection of pieces of wood or metal type. They were a specific size and, therefore, could only print one size character. Modern typesetting technology can reproduce almost any size character from one digital font. Therefore, the terms font and typeface, while distinct from one another, are often used interchangeably.
Type Family
The complete assembly of all the sizes and styles of a typeface forms a type family, bearing the name of its typeface. For example, all the styles and sizes of Helvetica form the Helvetica family. A type family may contain many variations (in fact, the Helvetica family currently contains more than 60 typefaces and styles), but will always retain a strong visual continuity because all of the variations are based on common design characteristics. This allows the designer to present some visual variety on a page while maintaining a strong unified appearance.

The Univers family was designed with an extended range of 21 styles.

The concept of the type family is explored to fullest extent by Sumner Stone in his unique family of typefaces, designed in the 1980s for the contemporary designer using personal computer technology. The Stone family not only contains typeface variations based on a strong design characteristics, but includes complete groups of styles in three different typeface categories. Stone Serif is a traditional thick and thin serif face, Stone Sans is a contemporary uniform strike sans serif face, and Stone Informal is a graceful, contemporary rounded serif typeface. The Stone family was designed, in part to address the new user of typography, that is, the desktop publisher who produces typeset documents without an extensive background in typography and/or design. The Stone family, while running the gamut in typestyle variations, has a strong visual consistency based on common typographic design characteristics. Thus one can more safely combine many different typefaces and styles without worrying about visually incompatible images.


The Stone family was designed with 3 typefaces and 18 typestyles.
Type Measurements
The demands of good design, readability and legibility, especially with large amounts of text, requires attention to the size of type, the length of the typeset line (or column width) and the space between characters, words, lines and paragraphs.
There are three basic units of measurement used in working with type:pointspicas, and ems.
Point, pica and inch conversions are as follows:
  • One point = 1/72 of an inch
  • One pica = 12 points
  • One inch = six picas or 72 points
Points
Points are used to measure height, such as the type size (height of the character) and the space between lines and paragraphs.
The point size of type is the height in points measured from the top of the ascender to the bottom of the descender plus a variable amount of space above and below to keep typeset lines from touching.

  Type size is measured in points from the top of the ascender to the bottom of the descender.
Picas
Picas are use to measure width, such as the width of a typeset column (length of line) or the space between columns. Picas are more convenient than inches because smaller spaces can be measured in whole units instead of fractions.
Ems and ens
The em space is based on the em quad, which is the square of the type size. For example, the em quad of 48pt. Futura is 48 pts. high by 48 pts. wide. The em space measures 48 points.

An em space is always equal to the point size of the type being measured.

It is a particularly useful type measurement because, instead of being static like points and picas, it changes in proportion to the size of type used.
It is primarily used to control space between characters and words, and the space of special characters such as the long dash — or em-dash.
The en is half of the em and the width of the en-dash.


Tuesday, 17 July 2012

ARTIST STATEMENT



HYPOCRISY

Hypocrisy is the state of pretending to have virtues, moral or religious beliefs. principles and more,
that one does not have.
Hypocrisy involves the deception of others and is thus a kind of lie.

In short, hypocrisy are those people who are hypocrites.

In my typography artwork,

I used the letter M



and if you turn the mounting board upside down,

I also use the letter W.




I use the illusion of ambigram into my typography work.
This is to express out hypocrisy because usually hypocrites are people that are two faced.
I use two letters in one to show the meaning of a person with two personalities, a pretender and a two faced as well.

I also decided to use the Old English font to show because this font to me in some way 
represents something dark and classic.
Hypocrisy is something that is not good and it hurts a lot of people physically and mentally as well.
It is something that can bring darkness into someone's lives.



COLOUR

For my typography, I used the colour white and black.


WHITE:
I used WHITE for the outline of the letter because white means something pure and good.
A hypocrite usually shows only his or her good side or even only pretends to be someone good.


BLACK:
I used BLACK on the inside because i did some research on hypocrisy and black colour best represents hypocrites.
Black also means something that is bad or dark.
I used it on the inside of the font to show that a hypocrite's inside is not good.
They have bad intentions inside of them and only pretends on the outside.


For my artwork I also made a 3D effect on the letter instead of printing it out.
This is to show that the good side of a hypocrite usually stands out more 
than the bad side.
Hypocrites pretends to be good in front of you but is bad to you when your not around.






ARTWORK TREATMENT

PROCESS OF MAKING THE TYPOGRAPHY

For my artwork , i used: 

- 10inch x10inch mounting board
- ruler
- pencil
- a piece of art block paper
-a roll of polystyrene tape


First, i drew the letter M on the art block paper




And then i cut the letter , but the sides only.



Next, i use the polystyrene tape and stick it on the back of the M.
The letter is then stuck on the mounting board .
This is to make a 3d effect to the letter. 




DONE !




IDEA DEVELOPMENT

Mind map


Sketches




Final Idea 


Assignment 02


TYPE EXPRESSION

For my 2nd assignment for Media Arts Design, 
I decided to create a type expression that expresses about

HYPOCRISY