CONCEPTUAL SCREEN DESIGN BASED ON MEDIA ARTIST

YUKO SHIMIZU

FINAL DESIGN

Artist Statement:

For Assignment 02, I created an artwork that is based on a digital media artist that inspires me so much, who is Yuko Shimizu. My topic is "Let Go Of The Past" and so i decided to create an artwork where a girl farted. I chose to use the concept of a person farting because when a person farts, he or she releases out the bad gasses that is inside the body which is nitrogen, hydrogen, carbon dioxide and methane. Farting also symbolizes letting go, this is why I decided to use this concept to relate with letting go of the bad experience that happened in a person's life in the past. The cloudy part is the fart and that is the bad part that happened in someone's life and the girl that is created in a running position means that we have let go of the past and get away from it and then start another brand new life.

PROCESS:

For this assignment i used Adobe Illustrator to create my artwork as how Yuko Shimizu creates her artwork as well. Here is the process of my artwork:

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TOPIC:

For this screen design, I chose the title "LET GO OF THE PAST" as my main topic. My topic is about letting go of the hurtful past that someone went through and letting go of all the bad things that had happened by starting a new chapter in his or her life.

SKETCHES AND IDEAS:

Mind Map:

 Ideas:

Final Sketch before Transferring to Adobe Illustrator:

Position of Title, Contemt, Sub-Menu Buttons and Quit Button:

STAGE 01

THE MEDIA ARTIST THAT INSPIRES ME

YUKO SHIMIZU

YUKO SHIMIZU (清水裕子) is a Japanese illustrator based in New York City and instructor at School of Visual Arts.  Newsweek Japan has chosen Yuko as one of “100 Japanese People The World Respects（世界が尊敬する日本人100)” in 2009. Her first self-titled monograph was released world-wide from German publisher Gestalten in 2011. The first childrens book is scheduled to come out from Abrams in 2013.

You may have seen her work on The Gap T-shirts, Pepsi cans,  VISA billboards, Microsoft and Target ads, as well as on the book covers of Penguin, Scholastic, DC Comics, and on the pages of NY Times, Time, Rolling Stone, New Yorker and  in many other publications over last ten years.

But illustration is actually Yuko’s second career.  Although art has always been her passion, she had initially chosen a more practical path of studying advertising and marketing at Waseda University and took a job in corporate PR in Tokyo. It never quite made her happy. At age 22, she was in mid-life crisis.

Yuko ended up working the corporate job for 11 years, so she could figure out what she really wanted in life, as well as to save up just enough to play a biggest gamble of her life: She moved to New York City in 1999, where she briefly spent her childhood, to study art for the first time. Yuko graduated with MFA from SVA’s Illustration as Visual Essay Program in 2003 and  has been illustrating since.  She has also been teaching the next generation of talents at the alma mater.

She works at her studio in midtown Manhattan, and fulfills her passion of world travel by giving lectures and workshops around the world and various cities in the US. She has not gotten into mid-life crisis since she has became an artist.

Please do not mix her up with another Yuko Shimizu. This Yuko did NOT create Hello Kitty.

http://yukoart.com/about/

Yuko Shimizu is one of the digital media artist's that inspires me. She creates most of her artworks using illustrator and because she is a japanese, most of her artwork also has a japanese feel in it. I love her artwork because every artwork she has done expresses different types of expression in it and has always has a strong meaning to it. Her artwork looks unique and different than other artists. 

YUKO SHIMIZU'S ARTWORKS

Power of Negative Thinking

Mother Jones

The Unwritten

The Bright Side

Tea Party




THE WORD Now Hear This CD




In Search Of The Perfect Mushroom

http://yukoart.com/category/work/

ASSIGNMENT 2 BRIEF

Media Art Design 2: MMA1123

Assignment 02 (30%)

Brief:

STAGE 01:
This is an individual project. Students are required to conduct research about digital multimedia artist.

Based on research and findings, student need to select ONE  media artist that inspired them.

Write a summary about the artist, which conclude artist’s philosophy towards his/her style of work,

including their digital artwork concepts, expression and emotions.

STAGE02:
Based on the summaries, students are required to create ONE screen design

that represent their selected artists concepts, approach and directions.

The screen design should carry expressive and provocative meanings to stimulate users mind.

Screen design must include: title, content, three submenu buttons and a quit button.

Objective:

-          To understand, explore and creating functional graphic user interface with purposed for digital visual communication.

-          To investigate the development of technology in creating digital media art installations.

Evaluation criteria:

-          Research documentation: 10%

-          Creativity, idea development and sketches of ideas: 10%

-          Final Artworks: 10%

Submission Format:

01 ONE printed final artworks mounted on black mounting boards (Your name, id, name of the selected artist and artwork description printed at the back).
02 A4 Sketches (landscape format): Idea development and sketches

03 CDROM:

-          Digital copy of all artworks

-          Digital Research documentation

-          Your Name, id, artwork description + blog links (MS word)

04 Blog

Assignment Submission: WEEK 09

Lecturer:
Nazirah Mat Sin                     nazirah.sin@mmu.edu.my
Badrolhisham Hashim          badrol.hashim@mmu.edu.my