MEDIA ARTS DESIGN 2

Assignment 01 (30%)

Brief:

This is an individual project. You are a creative person! Think visually!

Students are required to created two conceptual screen based artworks to provoke / stimulate their target audience emotions.

Both screen design should integrate the appropriate use of visual language and typographic meaning.

Stage01 - branstorming

Stage02 - research & facts finding

Stage03 - precedence studies

Stage04 - project brief

Due: Week 02

Stage05 - initial ideation and conceptualization

Stage06 - idea developments and process
Due: Week 03

Stage07- screen design intergration process

Stage08 - two finalized ideas
Due: Week 04

Objective:

-          To understand and explain the psychological interpretations using visual arts.

-          To communicate and produce screen based visual communication using word and image effectively.

Evaluation criteria:

-          Research documentation: 5%

-          Creativity, idea development and sketches of ideas: 15%

-          Final Artworks: 10%

Submission Format:

01 Two printed final artworks mounted on black mounting boards (Your name, id, artwork description printed at the back). Template will be provided.

02 A4 Sketches (landscape format): Idea development and sketches

03 CDROM:

-          Digital copy of both artworks

-          Digital Research documentation

-          Your Name, id, artwork description + blog links (MS word)

04 Blog

Assignment Submission: WEEK 05

Lecturer:
Nazirah Mat Sin                     nazirah.sin@mmu.edu.my
Badrolhisham Hashim          badrol.hashim@mmu.edu.my